Institutional Entrepreneurship in the Sponsorship of Common Technological Standards: the Case of Sun Microsystems and Java
نویسندگان
چکیده
Institutional entrepreneurship implicit in a firm's sponsorship of its technology as a common standard is beset by several challenges. These challenges arise from a standard's property to enable and constrain even as potential competitors agree to cooperate on its creation. Our exploration of Sun Microsystems's sponsorship of its Java technology suggests that standards-in-the-making generate seeds of selfdestruction. Our study also identifies the social and political skills that a sponsor deploys to address these challenges.
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